Live
Visit SiteDtox Wellness
E-commerce platform for natural wellness products with subscription management
System Snapshot
Problem Space
Online wellness retail
Core Users
Health-conscious consumers
Primary Constraint
Trust and credibility for supplements
Role
Frontend & Integration
Technologies Used
Vue.jsDjangoPostgreSQLStripe
Problem
Credibility Gap
- Wellness market flooded with dubious claims
- Customers skeptical of online supplement vendors
- Need to communicate authenticity and quality
Complex Product Information
- Multiple product variants and bundles
- Detailed ingredient and sourcing information
- Subscription vs. one-time purchase options
System Design
Trust-First Design
- Clean, clinical aesthetic communicating professionalism
- Prominent certifications and lab results
- Customer testimonials with verification
Flexible Commerce
- Subscription management with pause/cancel
- Bundle builder for custom packages
- Inventory sync with fulfillment partner
Trade-offs
- Chose simplicity over feature-rich checkout
- Limited payment options to reduce integration complexity
- Static content for speed vs. CMS flexibility
Market Impact
Shipped
- Full e-commerce platform with subscriptions
- Mobile-first responsive design
- Automated order fulfillment integration
Impact
- 40% of orders are subscriptions
- Reduced cart abandonment by 25%
- Positive customer feedback on site trustworthiness
Skills & Lessons
Skills Gained
- Building custom subscription logic with Stripe API
- Optimizing frontend performance for conversion
- Designing trust-centric user interfaces
- Automating inventory synchronization
Lessons Learned
- Visual design directly impacts purchase confidence
- Subscription UX needs to be dead simple
- Should have added more social proof earlier
- Performance optimization pays off in conversion rates
